Maximising your business’ potential is why the 4phases exists.  In my experience, clients come to me with at least one of the following needs:

More customers

Finding new customers is vital for business growth.  To help, I would recommend a targeted business development programme with a marketing strategy that could include:

• Organising a series of events
• Developing/refreshing your website
• Exhibiting at trade shows or organising your own events
• Speaking at conferences
• Producing blogs, newsletters, emailers and direct mail to generate new opportunities

In addition, cultivating strong business relationships with your existing customers is just as important, so

developing a key account plan for each of your most valuable customers should be part of any strategy to protect your existing customer base.

More sales

While increasing the size of your existing and potential customer base is key, but you need to ‘covert’ these leads into actual sales, so producing professional, targeted marketing activities such as:

• Direct response advertising
• Information sheets, sales presentations, website copy, emailers and blogs
• Case studies/testimonials
  
  
  
  
  
  

A higher profile

Standing out in today’s over crowded marketplace is increasingly difficult.  Implementing an ‘awareness campaign’ can go a long way to improving your profile through:

• Advertising
• Public Relations
• Attendance at trade shows and exhibitions
  

Positioning your company as an industry leader through white papers, conference presentations, blogs, etc

Greater return on your Marketing

Making a small investment in marketing and business development, even in these tough economic times,  that is well planned and targeted, can pay big dividends in the medium to long term.